GEO Standard — one-time implementation

Your customers are asking ChatGPT where to buy outdoor lights. Your store isn't in the answer.

GEO Standard. One-time implementation. 90-day AI visibility guarantee.

Get Started — €4,500 See the proof
The Search Shift

The search shift is already happening.

693%
Growth in AI-referred retail traffic in 2025
11×
Increase in AI-attributed ecommerce orders since Jan 2025
1/3
Of all US adults used generative AI search in 2026

Buyers are not just Googling anymore. They open ChatGPT or Perplexity and ask: "best garden lighting shop UK" or "where to buy outdoor wall lights Australia." They get a list of recommended stores. They click. They buy.

If your store isn't in that list, you don't lose a click. You never existed to that buyer.

65% of pages cited in AI-generated answers include structured data. Most independent specialty stores have none. The fix is not complicated. But it is technical — and most stores won't do it until a competitor forces them to.

Case Study

How we did it for Shamrock Electrical.

Shamrock Electrical Supplies is an Irish-owned electrical wholesaler based in Rathcoole, Co. Dublin, established in 2016. They supply lighting, electric radiators, outdoor lanterns, and bathroom mirrors to homeowners and trade professionals across Ireland. Website: shamrockelectrical.ie
Before GEO implementation
  • Zero citations across ChatGPT, Perplexity, and Google Gemini for any product queries
After 72 hours
  • Cited by Google Gemini as the first recommended retailer for Smart WiFi radiators in Ireland
  • Named by Perplexity for Hollywood vanity mirrors in Ireland
  • Featured in ChatGPT shopping results for electric radiators
  • Mentioned by ChatGPT for Fumagalli outdoor lights in Ireland
6 citations. 3 AI engines. 72 hours.
Google Gemini listing Shamrock Electrical first for Smart WiFi radiators in Ireland
Google Gemini — Shamrock Electrical listed first for Smart WiFi radiators in Ireland
Perplexity naming Shamrock Electrical for Hollywood vanity mirrors in Ireland
Perplexity — Shamrock Electrical named for Hollywood vanity mirrors in Ireland
ChatGPT shopping results featuring Shamrock Electrical for electric radiators
ChatGPT — Shamrock Electrical in shopping results for electric radiators
ChatGPT mentioning Shamrock Electrical for Fumagalli outdoor lights Ireland
ChatGPT — Shamrock Electrical mentioned for Fumagalli outdoor lights Ireland

Verify yourself: shamrockelectrical.ie

Get Started — €4,500

90-day guarantee. 3 citations or we keep working at no charge.

The Solution

What is GEO Standard?

GEO stands for Generative Engine Optimisation. Where traditional SEO focuses on ranking in Google's blue-link results, GEO focuses on getting your store cited inside AI-generated answers on ChatGPT, Perplexity, and Google AI Overviews. These are different systems that require different signals — and right now, most specialty stores have none of them.

For independent home and garden stores, this matters more than almost any other marketing channel. When a buyer asks "where to buy outdoor wall lights in the UK" or "best bathroom mirror supplier Ireland," they are not browsing. They are ready to buy. The stores that appear in those AI answers get the sale. The stores that don't were never considered.

GEO Standard is the complete one-time implementation that makes your store visible to AI engines. We add structured schema markup that AI crawlers can read, write FAQ content from your real product data, rewrite your metadata to match buyer search patterns, and update your About page with entity signals that establish your store as a known, trusted source. Everything is verified before delivery. No retainer. No ongoing commitment unless you want one.

What You Get

Everything included. Nothing held back.

This is the complete implementation — not a starter package, not a consultation. Every item below is delivered, verified, and handed over within 14 working days.

Schema & Structured Data
LocalBusiness schema sitewide — business name, address, phone, opening hours, geo coordinates, social profiles
BreadcrumbList schema sitewide — structured navigation path on every page
FAQPage schema on up to 8 product collections — 9 questions and answers per collection, written from your real product data, not generic copy
Content & Metadata
Meta title rewrite — all major collection pages and homepage, under 60 characters, keyword-specific, no duplication
Meta description rewrite — 155–160 characters, product-specific, written to match actual buyer queries
Collection descriptions rewritten for AI readability — clear, structured, entity-rich
About page rewritten with entity signals — who you are, where you are, what you stock, how long you have been trading
Conversion & Trust
Collection hero images — generated or briefed, uploaded to all major collections with SEO-formatted alt text
Image alt text audit — every collection image reviewed, empty or generic alt text replaced with descriptive, keyword-relevant copy
Verification & Reporting
All schema verified via Google Rich Results Test before delivery — no errors, no warnings
Before and after screenshots of AI citations at completion — ChatGPT, Perplexity, and Google AI Overviews
Delivered within 14 working days. Verified via Google Rich Results Test at every stage.
Get Started — €4,500

90-day guarantee. 3 citations or we keep working at no charge.

The Guarantee

90 days. 3 citations. Or we keep working.

Within 90 days of your implementation going live, your store will appear in AI-generated answers for at least 3 of your target product queries across ChatGPT, Perplexity, or Google AI Overviews.

If it doesn't, I keep working at no charge until it does.

That is the complete guarantee. Not "improvement in rankings." Not "increased visibility." Three named citations on named platforms within 90 days, or the work continues for free.

The guarantee applies to GEO Standard (€4,500) and above.

Get Started — €4,500

90-day guarantee. 3 citations or we keep working at no charge.

Investment

One price. Everything included.

€4,500

Most GEO agencies charge €3,000–€12,000 per month. This is a one-time implementation.

Full payment upfront. Work begins within 48 hours of payment.

Get Started — €4,500

90-day guarantee. 3 citations minimum across ChatGPT, Perplexity, or Google AI Overviews — or we keep working at no charge.

Questions

Everything you need to know.

Do I need to be on Shopify?
No. GEO Standard works on any ecommerce platform — Shopify, WooCommerce, Squarespace, BigCommerce, or custom built. If you have a website we can implement it.
What do I need to provide?
CMS or theme access via a staff account, your top 3 to 5 product categories, and any brand guidelines. That is it. We handle everything else.
How is this different from SEO?
Traditional SEO gets you ranked on Google search results pages. GEO gets you cited inside AI-generated answers on ChatGPT, Perplexity, and Google AI Overviews. These are different systems requiring different optimisation. Most SEO agencies are not doing GEO yet.
When will I start seeing citations?
Most stores start appearing in AI search results within 2 to 4 weeks of implementation. The 90-day guarantee gives you a full 3 months to reach the 3-citation minimum.
What if I already have an SEO agency?
GEO is complementary to SEO, not a replacement. Your SEO agency handles Google rankings. We handle AI engine visibility. They are separate channels and both matter.
Is there a contract or ongoing commitment?
No contract. No retainer. This is a one-time project at a fixed price. The only ongoing option is our optional monthly retainer at €500 per month if you want continued monitoring and expansion.
Why is there no discovery call?
Because the scope is fixed and the price is published. Everything a call would cover is on this page. If you have a specific question before paying, email ger@clevermerchants.ie and you'll get a reply within 24 hours.

Ready to get found on AI search?

Join the stores already appearing in ChatGPT, Perplexity and Gemini answers.

GEO Standard — AI Visibility Implementation
90-day AI visibility guarantee included
  • Schema markup & structured data ✓
  • FAQ content for up to 8 collections ✓
  • Meta titles & descriptions ✓
  • Collection hero images ✓
  • Conversion audit & fixes ✓
  • Verification report ✓
Total €4,500
One-time payment. No contract. No retainer.
Complete Purchase — €4,500
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